AVC University Branding Services: Case Study:

University branding Client services Overview

AVC University is a forward-thinking institution located in Liberia, offering graduate programs in cybersecurity and IT. The university aims to empower professionals with advanced skills to meet the demands of the ever-evolving tech industry. To achieve their ambitious goals, AVC University needed a comprehensive marketing and branding overhaul to establish credibility, attract students, and grow their presence both locally and internationally.

Challenges

1. Lack of Consistent Branding: The university lacked a cohesive brand identity that aligned with its mission and appealed to its target audience. We provided in-depth university branding services.

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3. Minimal Social Media Presence: AVC University had little to no social media engagement or strategy.

4. Limited Marketing Assets: They needed professional materials for both digital and traditional marketing, including videos, print materials, and paid advertising campaigns.

5. Enrollment Growth Goals: The university aimed to increase student applications and enrollment in its graduate programs.

Our Solution

1. Branding and Identity Development

• Designed a professional logo and established brand guidelines, including color palette, typography, and brand messaging.

• Created visually appealing and consistent branding materials such as brochures, banners, and stationery.

2. Social Media Strategy and Execution

• Developed and implemented a robust social media strategy tailored to AVC University’s target audience.

• Established and grew their social media accounts on platforms like Facebook, Instagram, and LinkedIn.

• Posted engaging and informative content, including student success stories, program highlights, and tech industry trends.

3. Paid Advertising Campaigns

• Launched targeted paid ads across Facebook, Instagram, and Google to reach prospective students.

• Created compelling ad copy and visuals tailored to specific programs, such as cybersecurity and IT.

• Optimized campaigns to maximize reach and ROI.

4. Video Production

• Produced professional videos showcasing the university’s programs, campus life, and graduate success stories.

• Created ads for radio and social media to amplify brand awareness and drive applications.

5. Print Marketing Materials

• Designed high-quality print materials, including flyers, banners, and posters, for use at events and conferences.

• Ensured all materials aligned with the new branding guidelines for a cohesive look and feel.

Results

1. Enhanced Brand Identity: The comprehensive branding package provided AVC University with a polished and professional identity that resonated with students and stakeholders.

2. Social Media Growth: Grew the university’s social media accounts by 200% in 6 months, increasing engagement and awareness.

3. Higher Enrollment Rates: Paid advertising campaigns and social media efforts resulted in a 40% increase in inquiries and a significant boost in graduate program enrollments.

4. Expanded Reach: The videos and radio ads amplified AVC University’s visibility, reaching thousands of potential students both locally and internationally.

   
   
   
   

   

   
   

Testimonial

"Kpelle Girl Media revolutionized how we present AVC University to the world. Their expertise in branding, social media, and marketing has been instrumental in helping us grow and achieve our enrollment goals. We’re proud of the results and excited to continue this journey with them."

Key Takeaways

Through branding, social media strategy, and multimedia marketing efforts, Kpelle Girl Media helped AVC University establish itself as a leader in graduate education for cybersecurity and IT. The cohesive branding and targeted campaigns successfully elevated the university’s presence, enabling it to attract more students and achieve its growth goals.